Licensing
At The Guinn Consultancy Group, building your brand is a key part of the business process which we embrace. Demonstrating an uncompromising commitment to the development of the best-designed, top-level, attractively licensed products, we dedicate ourselves to providing a licensing program second to none. GCG’s market-savvy veterans use their in-depth knowledge and experience to provide key level expertise in development of effective licensing programs for both products and services.
Over the past three decades, GCG has created and refined a methodology that has resulted in brand owners, manufacturers, and retailers across the globe enjoy the benefits of a world-class licensing program while mitigating risks. We’re obsessed with giving quality client service through each step of our process, so each account team member is trained to provide nothing less than the most comprehensive licensing.
The Guinn Consultancy Group’s global network provides for international licensing programs … as well as local clients. Wherever you are located, we can provide the expertise required to license your product or service.
GCG knows licensing. Deeply.
You don’t want to see others using your ideas or results for their gain without you receiving any benefit. GCG has expert and studied processes that let you, the holder of intellectual rights, be compensated— as you allow others to use your intellectual rights.
You may not know all of the ins and outs of the potentially lucrative business of granting the right to use a legally protected trademark, but we can help you create this business. We cover the protection for you, including your copyright name, graphic, logo, slogan, and likeness. In fact, GCC has developed a solid reputation in the field of intellectual property protection– whether it be a product or service.
Licensing has enabled Coca Cola to benefit from items way beyond it’s soft drink. Have you seen Coke clocks, napkin holders and T-shirts? The same goes for Harley-Davidson in extending its brand into entirely new fields, like cigarette lighters and posters. The New York Yankees profit from licensing in numerous categories, including sweatshirts and even throw rugs. Licensees (manufacturers) use the logo as well as other intellectual property to develop and market officially licensed products.
You’ll profit from Licensing. The Key is in the Development.
You’ve enjoyed your corporate success. Now it’s time to profit even more, by permitting others to use those rights to their benefit. All the while, you’ll see an expansion of your brand to new horizons. Best of all, others put their capital at risk, not you.
If you’re a brand owner, let GCG help you realize the full potential of your property. Licensing is a powerful entity in the marketing universe, identifying products that will make impressions on the consumer. It’s good business to create a strategic licensing program that will promote and protect the brand.
GCG’s Plan for Promotion includes
- Increasing the awareness of the brand
- Educating new consumers
- Stretching the brand to new avenues
- Changing consumer perceptions
- Repositioning a brand for a stronger presentation
- Programs designed to inspire loyalty
It’s a new day for Manufacturers with GCG Licensing
- The routine workaday ideas of profit get a whole new makeover with a manufacturer’s licensed acquisition of a famous brand. How would your company like to generate incremental sales and credibility with retailers? GCG makes it happen. Our tried-and-true approach shows you the inroads for beating the competition and finding new consumer demographics. With such strategies as offering segmented products and building niche consumer interest, GCG can take you to a whole new and unrealized level of business profit.
GCG can also enhance the brand power through retail-exclusive licensing programs, which include cross-promotional opportunities, credibility enhancement, and “info-tainment “ approaches. The retail power will be greater when you have a retail-exclusive license, ensuring you of stronger control and promotion of the brand at retail.
Let GCG’s strategists show you how the retail-exclusive process can build the consumers’ perceived value of the product as well as generate greater interest at the point-of-purchase. You’ll see your incremental sales grow, as well as see new consumer interest generated as your customers/clients are offered new ways to experience a trusted brand. The Brand extension to new fields of demographics will grow and yet, this remains an easy program to execute as the process will actually simplify the customer’s decision-making process.
Sound difficult? It is only difficult if you undertake it without proper planning and the skilled expertise which comes from years of experience and sound business practice. Call us today for more details. We’ll get you there.
