PR Development. What You Say Matters…
If you or your business are planning on implementing a press campaign or need to come up with a plan to specifically fit your needs, The Guinn Consultancy Group, Inc. can provide you with the expertise and tools you need to make your campaign a success.
The days are long since behind us when your business can simply write a media release or press release and send it out to the local newspaper or TV station and expect reporters to show up at your door to do an article.
Now, you must focus on when and why you alert the media, what you say, and how you position your news. Is it really news, or are you just seeking press coverage? You must consider how the news source that you elect to use is viewed in the minds of your clients or customers. You must recognize that multiple levels of marketing must be used for a campaign to gain “legs” and benefit your business. Don’t just charge off, willy-nilly, and expect the media to embrace your business– or you.
Our position as both a provider of targeted and online press release distribution as well as providing press release writing services, writing articles, and furnishing quotes to the general media–on behalf of our clients– allows us to have a broad view of the media and how your business can best prosper from our services, and gives us that specifically unique perspective on what will make your press release or media alert campaign successful.
We will work with you to develop a plan to leverage both online and print distribution to achieve the results you’re seeking.
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One of our more popular services is putting clients on the web, with options for television advertising to be included through the highly popular One on One Web Interviews. Visit http://webtalk1on1.com/guinn_consulting_group for a look at this highly visual and creative opportunity for professional clients to use a unique presentation on their websites—one which moves users to conversion. The key of this process is to drive them to conversion. Although it creates interest and demand, you want them to convert to your product or service, and this is a demonstrated way to accomplish that.
http://webtalk1on1.com/guinn_consulting_group
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A Guinn Consultancy Group quote occurred on November 10, 2010, with a quote on landlord contributions to medical office development in the online News magazine Medical Office Today. See the article by Carrie Rossenfeld at
http://www.medicalofficetoday.com/content.asp?article=5042
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Another GCG Quote appeared in Fabulous Living Online and can be found at: http://www.fabulousliving.com/articles/818501/house-hunting It’s important when searching for a new house to look for certain features. Here, our Managing Director, Alan Guinn, is quoted on some of the important things to look for.
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Another GCG article appeared in Plastic Surgery Practice Online Magazine, targeting Plastic Surgeons across the USA. This article gives practical solutions for medical doctors interested in relocating their practices to a new city, or looking for new ideas for marketing their practice. See it at http://www.plasticsurgerypractice.com/eReport/2010-12-13_05.asp
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GCG CEO Alan Guinn was interviewed by Medical Office Today for comments on planning required for office upgrades. Guinn’s comments focused on using the management planning process to determine how to avoid spiraling, out of control costs associated with construction, and how to plan to avoid additional costs which might be incurred. http://www.medicalofficetoday.com/content.asp?article=5084
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GCG CEO Alan Guinn was interviewed by MSN Contributing Reporter Beth Hering in a widely reported www.Careerbuilder.com story entitled “Five Signs the Job Will Suck.” The article, which was reprinted in multiple locations across the Internet, was designed to offer information to job seekers who were entering the interview process for a new position. Guinn called out several traits to watch for in HR-Driven Interviews, especially the common practices of “seeing the dirty laundry of a company during the interview.” Visit http://msn.careerbuilder.com/Article/MSN-2401-Job-Search-5-Signs-the-Job-Will-Suck/?ArticleID=2401&cbRecursionCnt=1&cbsid=9edf91ffc40c415faf684578a20ea573-337263023-wv-6
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The interview with GCG CEO and Managing Director Alan Guinn published on MSN.com/ Careerbuilder and which was picked up by CNN raised more eyebrows than many other comments attributable to the firm.
The topic of the article, “Should You Ever Lie in an Interview?” actually cut through this basic question and premise of the article, and communicated honest thoughts and feelings to job hunters currently desperate to land a new position about “shading the truth” and “putting your best foot forward.”
It is available online at http://msn.careerbuilder.com/Article/MSN-1952-Interviewing-Should-You-Ever-Lie-in-an-Interview/?sc_extcmp=JS_1952_advice&SiteId=cbmsn41952&ArticleID=1952&cbRecursionCnt=1&cbsid=01a40693c62b48479717b7478ce89fbc-298039274-JE-5
